Do You Ever Attend Expos? Shows? Fairs?
Did you know that many of the Companies producing these events make incredible profits?
They sell vendor booths, sponsorships and also make ticket revenue at the door.
I’m a Show Producer who’s been producing events (expos, shows, fairs) for 24 years. With over 500,000 booths sold and decades of experience, suffice to say I know what I’m doing. My first circuit of shows made $7,000,000.00 in revenue.
I’ve produced events in virtually every large and small city in the United States and Canada. Over the years, I’ve sold many of the shows/expos that I started for a substantial amount of money. Presently I produce events in Colorado and California. After 24 years, I don’t need to produce events everywhere.
In my 24 years, I’ve developed proprietary and very profitable methods of producing events. I’m willing to share and teach these methods to a few people each year. In a weekend, I offer a course where I teach the A- Z of producing expos.
My methods have been developed from years of experience. Some things that I can teach you in hours took me years to figure out.
In terms of expos, you can produce them part or full time it’s up to you.
I Offer Two Courses:
- One on one class. This gives you one on one time.
- Classroom with up to six other classmates. Less expensive with less one on one time.
In addition, I give you four hours after the course for any follow up questions.
I’m not selling you a Franchise or Business Opportunity with all sorts of additional fees – - I’m teaching you how I successfully produce events.
Why Should You Consider This Business? Well….
HERE’S JUST A SAMPLE OF ONE SHOWS NUMBERS…
The show had close to $300,000.00 of quality advertising but the advertising cost me about $1500. Yes you read that correctly.
I teach you how I get advertising for pennies on the dollar.
For $1500, the advertising consisted of: 700 TV spots, 160 radio spots on three major top rated stations with on air giveaways, Ads in the weekly newspaper, Ads in the daily newspaper, Ads in a top notch regional publication and more. The advertising brought people through the door that paid me admission!!!
The booth space in the show retailed for $999 and some companies bought more than one booth. The show had over 100 booths. The admission to the show was $9 and attendance was in the thousands.
A Show Like This Twice A Year Creates A Good Living!
More Than Twice A Year Creates A VERY GOOD LIVING!
What Show Should You Produce?
If you have a show idea or concept I can give you my input on that show or I can suggest to you certain types of shows that I like. You can produce an expo in your city or in another city. You can also produce the shows where I produce events. I do require though that everyone signs a non-compete which states you won’t produce events that I produce in the cities I produce them in. I have no problem teaching the business but I’m not going to create my own competition.
Here Are A Few Shows You May Want To Consider:
- Home Shows
- Bridal Shows
- Antique Shows
- RV Shows
- Golf Shows
- Gem & Jewelry Shows
- Women’s Shows
- Green Expos
- Boat Shows
- Holiday Shows
- Sportsman Shows
- Medical Cannabis Expos (if legal)
- Log Home Shows
- 4 x 4 Shows
- Fly Fishing Show
- Sewing Shows
- Ski & Snowboard Expos
- Custom Car Shows
- Chocolate Expos
- Travel Shows
- Senior Expo
- Snowmobile Shows
- Metaphysical Shows
- Food & Wine Shows
- And more!
Some of the Vendors that rent booths in these events will rent multiple booths. Two booths! Four booths! Six booths and more!
How many booths were in the last event you went to? 100 booths? 500 booths? 1000 booths? 2000 booths?
How much do you think they made in selling tickets at the door?
$10,000? $25,000? $100,000? $250,000?
Many of the events also have sponsors.
Do you know those sponsors PAY BIG DOLLARS to be a sponsor?
Have you ever noticed the events happen again and again? Why?
Simple. The Show Producers are making BIG MONEY!
MY OWN FIRST CIRCUIT OF SHOWS PRODUCED SEVEN MILLION DOLLARS IN REVENUE!! !
Most shows take place from Sept. to Nov. and Jan. to May. This allows me the opportunity to vacation regularly. In addition, unlike typical job scenarios I work when I want to work. I don’t worry about being laid off.
I’ll Teach You How I:
- Get advertising for free or almost free
- Get venues (places where my shows take place) free or at a reduced rate.
- Have multiple profit centers.
I teach you my business model which has been successful for me for 24 years. This information is not available anywhere else. You can’t go to a College and take a course in this. This information is not available in books, on the internet, or anywhere else. Simply put, I’ve developed a way of producing events that’s very unique and highly profitable and I’m willing to share my secrets of success.
Producing My Events Is Low Risk Because Each Event Has:
- Low start-up costs
- Low expenses
- By design, to be highly profitable
I’m not here to sell you books, DVD’s or additional courses. I offer you a course where I teach “how I do it”. My course comes with a tremendous amount of course materials, samples and four total hours afterwards for additional questions.
Why Producing Events Is The Perfect Business:
#1 HOME BASED BUSINESS.
#2 LOW COST. With the system I’ve developed – I can add on new events all the time for very little additional out of pocket money.
#3 LOW RISK. It doesn’t take me very long to start making money on an event. I keep my start-up costs low and my profit potential high.
#4 HUGE PROFIT POTENTIAL. My first set of shows had $7,000,000.00 in revenue!
#5 RECESSION RESISTANT. Marketing and advertising are the keys to business growth in a normal or recession economy. Events are some of the best forms of advertising for companies because they can market their products and services face to face with the people who are interested in their product or service.
#6 FUN BUSINESS!
#7 NO BOSS! YOU’RE THE BOSS
#8 NO EMPLOYEES. NO PAYROLL!!!
#9 9 MAJOR MULTIPLE REVENUE SOURCES
#10 YOU DON’T NEED VERY MUCH CAPITAL TO START THIS BUSINESS. In some markets, as little as $2000 for producing events
#11 BUILD UP YOUR BUSINESS AND SELL IT IN JUST A FEW YEARS. I’VE SOLD SHOWS FOR 3 TIMES THEIR NET WORTH. Recently, I sold some events to another Company for close to $500,000.00
#12 MINIMAL EXPENSES.
#13 DO THIS PART TIME OR FULL TIME.
#14 HAVE OTHER PEOPLE SELL BOOTHS FOR YOU ON COMMISSION. YOU CAN SELL BOOTHS ALSO. I show you how I find GREAT salespeople to sell booths for me on commission.
#15 GET ADVERTISING AT A DISCOUNT OR FREE. I show you how I’ve done it.
#16 USE TRADE TO BUILD UP YOUR BUSINESS.
#17 DOOR ADMISSIONS. EXPONENTIAL POTENTIAL OF PEOPLE WHO PAY TO GET INTO A SHOW!!!
- If 5,000 People Pay You $7 To Get Admission To Your Event That’s………. $35,000!
- If 10,000 People Pay You $7 To Get Admission To Your Event That’s…,….. $70,000!
- If 15,000 People Pay You $7 To Get Admission To Your Event That’s……. $105,000!
- If 25,000 People Pay You $7 To Get Admission To Your Event That’s…… $175,000!
THIS IS ALL ABOVE AND BEYOND ANY OTHER REVENUE!!!
#18 YOU CAN TRADE OUT BOOTH SPACE FOR THINGS YOU WANT. Some things you may be able to trade for: Website creation, Website marketing, Graphic services, Hotel stays, Restaurants and more!
#19 GREAT TAX BENEFITS.
#20 TAKE TIME OFF! VACATION! ENJOY LIFE!
How Much Do People Pay For College Or A Trade School?
Why Not Become A Show Producer?
In one weekend I teach you my secrets! My way of doing shows. YES – - IN ONE WEEKEND! You learn what has taken me 24 years to perfect and learn. I give you all sorts of course material including copies of contracts, advertising samples, templates and more from shows that I have produced.
We will talk prior to the course and I can answer your pre-course questions and after the course I can answer additional questions as they come up.
My Events Have Been Featured All Over The United States and Canada. Here’s A Small Sampling:
- Magazines – Success Magazine, Entrepreneur Magazine and many others
- Television Networks – ABC, CBS, NBC, FOX affiliates
- Radio Stations – Across North America. Too many to list!
- Newspapers - Denver Post, Los Angeles Times, News Tribune and more. Virtually every major newspaper in every major market in the U.S. and Canada.
Why Do You Want To Own Your Own Business?
(1) You’re building equity in YOUR BUSINESS not your employers.
(2) Investing in YOURSELF is the BEST INVESTMENT.
Do you know how they figure out what a Companies worth. Typically, they take 2 to 3 times the net of the business. What does this mean? Well let’s say your business nets $500,000.00 in a year. Theoretically your business should have a value of between $1,000,000.00 to $1,500,000.00. By working for someone else all you’re doing is building up their business. In my opinion, this is better than any 401k that any employer can ever offer.
All courses have an agreement outlining the specific training.
(1) ONE ON ONE CLASSROOM COURSE $9999.
The course can take place in your city or in Denver which is where I’m located. If you would like for me to come to you, I pay my own travel expenses to come to your city.
The “one on one” course has a little more flexibility and can take place on a Friday & Saturday, Saturday & Sunday or Sunday & Monday.
* Two days of training
* Handouts – lots of them
* You’ll hear & see samples of advertising
* We’ll cover material in the “Agenda” below
* You are given 4 hours of consulting time after the course for additional questions via email or phone
(2) CLASSROOM COURSE WITH UP TO SIX OTHER PEOPLE. $6999
This course takes place in Denver on set days. Same as above course but less one on one time. With this course, you pay your travel costs to come to me.
For my fee I accept, Bank Wire, Cashier’s Check, Money Order and PayPal (Visa, MasterCard, Discover and Amex). If you would like industry references feel free to email me and I will send them to you.
Estimated additional start-up capital is between $2000 to $4000 for starting events depending on your market; although all markets are different.
How This Works:
(1) YOU HIRE ME.
We have several phone conversations prior to the course to determine where you want to produce shows and we discuss the best shows for you to produce. If you have an idea for a show we can discuss that or I can recommend a show.
(3) WE CONFIRM THE DATE FOR THE COURSE.
The course is very organized and detailed. We follow an organized agenda and I give you all sorts of actual samples from shows I’ve produced for you to keep. I also give you templates I use for producing shows that you can use.
(4) AFTER THE TRAINING.
I am here for you to ask questions. The course comes with four hours of consulting time for any questions you might have. You can email me or call me. My goal simply is your goal; success.
If you’re serious about this – - book a time slot with me now because I also produce my own events and I only do this for a few people annually.
THE COURSE AGENDA:
* Show 101
* Show concepts
* Show content
* Exhibitor leads
* Media overview
* How I build business and lower operating costs
* Venue 101
* Best time of year for a show
* On-site inspections of venues
* How I get places to do shows for FREE or close to FREE
* Venue services
* Event insurance. Wholesale source
* Self decorating
* Benes of owning your own Decorating company and how to go about setting it up
* Traditional decorator
* Show sales
* Direct mail
* Price points
* Sales content
* Exhibitor contract
* Commission salespeople
* Four principles of gcs
* Booth selling 101.
* Four ways of creating business
* Leveraging the deal
* Nine profit centers
* Three techniques for Booth selling
* Show advertising 101
* Working with media
* Media sponsorship
* Samples of free advertising: Newspaper ads, Radio spots, TV
* How to get free advertising
* Buying advertising at a discount
* Cross promotional opportunities
* Five non – media sponsorships
* Exhibitor package
* Get Exhibitors advertise for you
* Floorplan 101
* What you need for the day of show
* Getting more business through good customer service
* Timeline from start to finish
* Q & A